This blog represents a class project I completed for a web communication class while studying Media Arts & Design at James Madison University.
New social media (blogs, wikis, podcasts, etc.) provide corporate communicators with excellent tools to build and uphold their company’s reputation. Transparency and authenticity are important in maintaining a company’s reputation. Especially today, where trust in business is waning, it is important for companies to be open with the public.
Merriam-Webster gives good working definitions of the two words:
- Transparent: without pretense or deceit; readily understandable; business practices characterized by visibility or accessibility to information
- Authentic: deserves to be accepted or believed to be based on fact; true to one’s own personality, spirit, or character
On this blog I examine case studies related to corporate transparency and authenticity in new social media.
Please feel free to comment!
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