Comments on: Barack Obama & Authenticity http://elainebussjaeger.com/2009/03/06/barack-obama-authenticity/ Transparency & Authenticity in New Social Media Tue, 19 May 2009 21:20:32 +0000 http://wordpress.com/ hourly 1 By: Jessica Goodman http://elainebussjaeger.com/2009/03/06/barack-obama-authenticity/#comment-12 Jessica Goodman Sun, 08 Mar 2009 05:39:48 +0000 http://elainebussjaeger.com/?p=33#comment-12 Elaine, this was such a great post! I feel that Obama did an excellent job of using new social media tools within his campaign, and, liked you mentioned, it helped him gain and foster so much online support with constituents that he may not have reached otherwise. With one of his big audiences of voters being college students, I also felt that he did a great job in using new social media within his campaign because he was reaching out to that specific public where they already existed, the Web, which was very smart of him. I also agree with your point that, no matter whether you are a businessman or a politician, transparency and authenticity are very important qualities to possess in your use of new social media. Elaine, this was such a great post! I feel that Obama did an excellent job of using new social media tools within his campaign, and, liked you mentioned, it helped him gain and foster so much online support with constituents that he may not have reached otherwise. With one of his big audiences of voters being college students, I also felt that he did a great job in using new social media within his campaign because he was reaching out to that specific public where they already existed, the Web, which was very smart of him. I also agree with your point that, no matter whether you are a businessman or a politician, transparency and authenticity are very important qualities to possess in your use of new social media.

]]> By: Colleen McCarron http://elainebussjaeger.com/2009/03/06/barack-obama-authenticity/#comment-11 Colleen McCarron Sat, 07 Mar 2009 21:24:18 +0000 http://elainebussjaeger.com/?p=33#comment-11 Just another reason for me to love Obama:) I had heard he used a lot of social media like Twitter and Facebook (there were so many groups supporting him on Facebook!) and I really think this made an impact on his campaign. I feel like Obama has a knack for connecting personally with people, and social media is the perfect outlet for him. I really liked the podcast too! Even though the campaign is over, I hope Obama - and his crew - continue to use these technologies to keep in touch with America. I think this would help keep Americans in the loop and feel like our president really does care about us. This just goes to show CEOs, if our president can use social media and have it work in his favor, so can companies! Great post! I really enjoyed it! Just another reason for me to love Obama:) I had heard he used a lot of social media like Twitter and Facebook (there were so many groups supporting him on Facebook!) and I really think this made an impact on his campaign. I feel like Obama has a knack for connecting personally with people, and social media is the perfect outlet for him. I really liked the podcast too! Even though the campaign is over, I hope Obama – and his crew – continue to use these technologies to keep in touch with America. I think this would help keep Americans in the loop and feel like our president really does care about us. This just goes to show CEOs, if our president can use social media and have it work in his favor, so can companies!

Great post! I really enjoyed it!

]]> By: Lauren Hensel http://elainebussjaeger.com/2009/03/06/barack-obama-authenticity/#comment-9 Lauren Hensel Sat, 07 Mar 2009 07:57:28 +0000 http://elainebussjaeger.com/?p=33#comment-9 I have to personally agree that Obama did a great job utilizing social media throughout his political campaign. He knew he had a younger generation of voters to look out for and I knew many people who were either connected to his newsletter, signed up to help on his site, or set up facebook accounts about him. He was even able to get advertising in some video games which I found to be brilliant. Obama's use of social media will pave the way for future campaigns and will have candidates really reaching out to new Web 2.0 technologies to use as tools to broaden their reach. Very interesting topic. Good work! I have to personally agree that Obama did a great job utilizing social media throughout his political campaign. He knew he had a younger generation of voters to look out for and I knew many people who were either connected to his newsletter, signed up to help on his site, or set up facebook accounts about him. He was even able to get advertising in some video games which I found to be brilliant. Obama’s use of social media will pave the way for future campaigns and will have candidates really reaching out to new Web 2.0 technologies to use as tools to broaden their reach. Very interesting topic. Good work!

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