http://elainebussjaeger.com/2009/03/08/harley-davidson-knows-authenticity/ Transparency & Authenticity in New Social Media Tue, 19 May 2009 21:20:32 +0000 hourly 1 http://wordpress.com/ http://elainebussjaeger.com/2009/03/08/harley-davidson-knows-authenticity/#comment-13 Kendall Mon, 16 Mar 2009 15:59:30 +0000 http://elainebussjaeger.com/?p=42#comment-13 Even from just my basic knowledge about the company I felt that it always stood for the motorcycles it made and the people who bought them and you have provided further evidence of this. I find it really interesting to see a company who has seemingly made up an entire community around their product and are now pushing that community online by utilizing new social media. I think it goes to show how much loyalty a company can have from its customers by just being “authentic” and having a solid mission as a company. I think Harley has furthered this concept by putting themselves out there online using Facebook and Twitter to get even closer to their consumers. Even from just my basic knowledge about the company I felt that it always stood for the motorcycles it made and the people who bought them and you have provided further evidence of this. I find it really interesting to see a company who has seemingly made up an entire community around their product and are now pushing that community online by utilizing new social media. I think it goes to show how much loyalty a company can have from its customers by just being “authentic” and having a solid mission as a company. I think Harley has furthered this concept by putting themselves out there online using Facebook and Twitter to get even closer to their consumers.

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