http://elainebussjaeger.com/2009/03/21/the-fine-line/ Transparency & Authenticity in New Social Media Tue, 19 May 2009 21:20:32 +0000 hourly 1 http://wordpress.com/ http://elainebussjaeger.com/2009/03/21/the-fine-line/#comment-27 Mon, 06 Apr 2009 04:38:33 +0000 http://elainebussjaeger.com/?p=64#comment-27 I agree that while it is not necessarily unethical for Debbie Weil to ask for her friends to comment on her blog, she has completely corrupted what she should be using the blog for. No company should blog to just get comments and therefore traffic to their blog, they should be blogging to see what real feedback they get from interested stakeholders. Since I’m blogging about measurement I can easily see how it will be hard to take the data for who was looking and commenting on her blog and using that as data to figure out who actually was interested in her product.

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