http://elainebussjaeger.com/2009/03/28/using-twitter-for-transparent-crisis-communication/ Transparency & Authenticity in New Social Media Tue, 19 May 2009 21:20:32 +0000 http://wordpress.com/ hourly 1 http://elainebussjaeger.com/2009/03/28/using-twitter-for-transparent-crisis-communication/#comment-36 Itty bitty teeny weeny little… micromedia. « MSVU Social Media Course Blog Sun, 17 May 2009 14:55:56 +0000 http://elainebussjaeger.com/?p=81#comment-36 [...] Twitter has even  been used to combat crises. Take Ford Motor Company, for example. In “The Ranger Station Fire” fiasco, Scott Monty utilized Twitter, and tweeted 138 times over 19 hours, helping calm the online [...] [...] Twitter has even  been used to combat crises. Take Ford Motor Company, for example. In “The Ranger Station Fire” fiasco, Scott Monty utilized Twitter, and tweeted 138 times over 19 hours, helping calm the online [...]

]]> http://elainebussjaeger.com/2009/03/28/using-twitter-for-transparent-crisis-communication/#comment-22 Last Call/First Tracks « Elaine Bussjaeger’s Blog Sun, 05 Apr 2009 17:29:08 +0000 http://elainebussjaeger.com/?p=81#comment-22 [...] Whether it’s communicating to your consumers on a social network like Twitter (see the Ford post) or letting employees communicate via podcasts (see the Microsoft post). Participation in dialog [...] [...] Whether it’s communicating to your consumers on a social network like Twitter (see the Ford post) or letting employees communicate via podcasts (see the Microsoft post). Participation in dialog [...]

]]> http://elainebussjaeger.com/2009/03/28/using-twitter-for-transparent-crisis-communication/#comment-19 Jessica Goodman Mon, 30 Mar 2009 03:22:05 +0000 http://elainebussjaeger.com/?p=81#comment-19 From a customer’s standpoint, I agree that being authentic and real with an audience during a crisis is much more effective than if a company were to use technical, business jargon. In Ford’s case, I think that it was amazingly clever of Scott Monty to Tweet about the issue at hand with The Ranger Station because, as you mentioned, it helped put a face to the company, making the company seem more personable and easily approachable. I also liked how Monty tweeted about the situation, keeping his followers constantly updated, because it helps show Ford’s publics that, as a company, Ford cares about being transparent and truthful with its publics, no matter what the situation. From a customer’s standpoint, I agree that being authentic and real with an audience during a crisis is much more effective than if a company were to use technical, business jargon. In Ford’s case, I think that it was amazingly clever of Scott Monty to Tweet about the issue at hand with The Ranger Station because, as you mentioned, it helped put a face to the company, making the company seem more personable and easily approachable. I also liked how Monty tweeted about the situation, keeping his followers constantly updated, because it helps show Ford’s publics that, as a company, Ford cares about being transparent and truthful with its publics, no matter what the situation.

]]> http://elainebussjaeger.com/2009/03/28/using-twitter-for-transparent-crisis-communication/#comment-17 Lauren Hensel Sun, 29 Mar 2009 18:54:00 +0000 http://elainebussjaeger.com/?p=81#comment-17 I really enjoyed this post because it reminded me a lot of my post about Twitter from a week ago. Ford is a great example of a company that uses Twitter as an integral part of their social media strategy. I loved the resources you found and the story about the ranger station fire. It was a really great example of how this was implemented and successful. Thank you for increasing my insight from another perspective (transparency). It was neat to see a similar focus treated in a different light. I really enjoyed this post because it reminded me a lot of my post about Twitter from a week ago. Ford is a great example of a company that uses Twitter as an integral part of their social media strategy. I loved the resources you found and the story about the ranger station fire. It was a really great example of how this was implemented and successful. Thank you for increasing my insight from another perspective (transparency). It was neat to see a similar focus treated in a different light.

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