http://elainebussjaeger.com/2009/03/29/using-authenticity-to-dispel-myths/ Transparency & Authenticity in New Social Media Tue, 19 May 2009 21:20:32 +0000 hourly 1 http://wordpress.com/ http://elainebussjaeger.com/2009/03/29/using-authenticity-to-dispel-myths/#comment-18 Mon, 30 Mar 2009 00:53:45 +0000 http://elainebussjaeger.com/?p=85#comment-18 First, I’m jealous you got to go to Edelman’s Digital 101. I bet you learned a lot about social media. It’s cool that you got to look up the Burt’s Bees thing because it really does relate to authenticity so well. It’s interesting that they were bought by a company that has such a drastically different reputation concerning the environment though. I wonder if maybe Clorox bought them to boost their environmental image? Just a thought. It’s good that Burt’s Bees responded so quickly about their stance on their company’s ideals though – as we know, the quicker the response the better. This was a really interesting kind of case study and I’m glad you were able to connect what you learned at the conference to your blog!

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