http://elainebussjaeger.com/2009/04/05/last-callfirst-tracks/ Transparency & Authenticity in New Social Media Tue, 19 May 2009 21:20:32 +0000 hourly 1 http://wordpress.com/ http://elainebussjaeger.com/2009/04/05/last-callfirst-tracks/#comment-25 Sun, 05 Apr 2009 21:21:04 +0000 http://elainebussjaeger.com/?p=109#comment-25 I think your blog has really given great insight into the importance of being candid and transparent when using online social media and Web 2.0. Consumers and stakeholders are looking for companies that will tell them what is truly going on and don’t seem to be hiding information. By having an online presence and updating it frequently in an honest manner, corporations can build trust and loyalty that they would not receive otherwise. Good work covering this topic with your blog. I think that sometimes companies worry too much about looking good and forget that they need to gain trust from their publics through frankness.

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