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Archive for the ‘Wrap up’ Category

Whether you have been reading my posts from the beginning or you just stumbled upon my blog today, I have been posting about corporate transparency and authenticity in new social media. Now I am going to wrap up with some ground rules. Brad Rawlins of Bringham Young University, published a study with the intent of [...]

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To begin to sum up my blog about transparency and authenticity, I would like to look at a gray area. This is the place of the PR professional in social media. As I have said before, some professionals have had the misfortune to be caught lying (Whole Foods). But for most professionals, who have no [...]

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