Got Transparency?
Merriam Webster, definitions on words: transparent, and authentic, accessed March 2009.
Last Call/First Tracks
Rawlins, Brad. “Give the Emperor a Mirror: Toward Developing a Stakeholder Measurement of Organizational Transparency,” Journal of Public Relations Research, February 26, 2009.
Where Do You Fall?
Brogan, Chris. “Chris Brogan: “Don’t Be that Guy!” You Tube, Accessed April 5, 2009.
Pigott, Ike. “PR and the Grey Zone,” Occam’s RaZr, Accessed April 5, 2009.
Using Authenticity to Dispel Myths
Burt’s Bees. “Burt’s Bees Colony Collapse Disorder (CCD), Honey Bees Dying,” You Tube, Accessed March 29, 2009.
Burt’s Bees. “Is Clorox Changing Burt’s Bees Products?” Burt’s Bees Blog, Accessed March 29, 2009.
Burt’s Bees Website, Accessed March 29, 2009.
Edelman Digital 101 Website, Accessed March 29, 2009.
Story, Louise. “Can Burt’s Bees Turn Clorox Green,” The New York Times, Accessed Marh 29, 2009.
Using Twitter for Crisis Communications
Livingston, Geoff. “Crisis Communications for the Social Web,” The Buzz Bin, Accessed March 28, 2009.
Monty, Scott. “Case Study: Social Media for Crisis Communications,” Social Media Today, Accessed March 28, 2009.
Ploof, Ron. “The Ranger Station Fire,” Scribd, Accessed March 28, 2009.
The Hobson and Holtz Report. “FIR Interview: Scott Monty, Head of Social Media, Ford Motor Company,” For Immediate Release, Accessed March 28, 2009.
The Fine Line
Getgood, Susan. “Not So Random Observations: Nikon and alli,” Marketing Roadmaps, Accessed March 21, 2009.
Murray, David. “Blog me? Blog you,” Shades of Grey, Accessed March 21, 2009.
When It’s Not So Transparent
Livingston, Geoff. “Astroturfing on the Dark Side of the Moon,” The Buzz Bin, Accessed March 20, 2009.
The Associated Press. “Whole Foods CEO’s secret identity,” MSN Money, Accessed March 20, 2009.
Harley Davidson
Decker, Eric. “Harley Celebrates the Customer’s Brand”, BizTimes, April 4, 2008.
Edelman Change and Employee Engagement. Get “Real” Perspective, 2007.
Harley Davidson, “The 105th Anniversary Celebration: The Parade”, YouTube, Accessed March 8, 2009.
Harley Davidson Official Website, Accessed March 8, 2009.
Barack Obama & Authenticity
Carr, David. “How Obama Tapped Into Social Networks’ Power,” The New York Times, Accessed March 6, 2009.
Havens, John C. “Tactical Transparency and Organized Authenticity,” Fast Company, Accessed March 6, 2009.
“Barack Obama on Father’s Day,” The Official Barack Obama Podcast, Accessed March 6, 2009.
How to Run a Hospital
Levy, Paul. Blog: “Running a Hospital,” 2009.
Holtz, Shel.“A Clear Case For Transparency,” Communication World, December 2008.
Lessons from The Office and Microsoft
Brown, Scott. “What We Can Learn from The Office,” March 2007.
Vogelstein, Fred. “Operation Channel 9,” March 2007.
Photo
Bussjaeger, Elaine. Taken in Ireland, Summer 2008.
