Whether you have been reading my posts from the beginning or you just stumbled upon my blog today, I have been posting about corporate transparency and authenticity in new social media. Now I am going to wrap up with some ground rules. Brad Rawlins of Bringham Young University, published a study with the intent of [...]
Posts Tagged ‘authenticity’
Last Call/First Tracks
Posted in Wrap up, tagged authenticity, Brad Rawlins, Bringham Young University, guidelines, transparency on April 5, 2009 | 1 Comment »
Lessons from The Office and Microsoft
Posted in Case Studies, tagged authenticity, Channel 9, Microsoft, The Office, transparency on February 25, 2009 | 5 Comments »
To begin our discussion of transparency and authenticity I will look at two case studies from the online magazine Wired. The first is a fictional example that gives us a good look at what transparency is. In Wired’s “What We Can Learn from The Office”, transparency is described to the extreme. The premise behind The Office [...]
Got Transparency?
Posted in Introduction, tagged authenticity, corporate communications, transparency on January 13, 2009 | 1 Comment »
This blog represents a class project I completed for a web communication class while studying Media Arts & Design at James Madison University. New social media (blogs, wikis, podcasts, etc.) provide corporate communicators with excellent tools to build and uphold their company’s reputation. Transparency and authenticity are important in maintaining a company’s reputation. Especially today, [...]
