I attended Edelman’s Digital 101 symposium this weekend at JMU. It focused on how social media can be used in Public Relations. We also worked on “mini campaigns” in small groups during the two sessions. My group’s client was Burt’s Bees. While we were researching the company, I could not help but notice the parallels [...]
Posts Tagged ‘Burt’s Bees’
Using Authenticity to Dispel Myths
Posted in Case Studies, tagged authenticity, Burt's Bees, Clorox, corporate social responsibility on March 29, 2009 | 1 Comment »
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