New social media (blogs, wikis, podcasts, etc.) provide corporate communicators with excellent tools to build and uphold their company’s reputation. Transparency and authenticity are important in maintaining a company’s reputation. Especially today, where trust in business is waning, it is important for companies to be open with the public.

Merriam-Webster gives good working definitions of the two words:

• Transparent: without pretense or deceit; readily understandable; business practices characterized by visibility or accessibility to information
• Authentic: deserves to be accepted or believed to be based on fact; true to one’s own personality, spirit, or character

On this blog I examine  case studies related to corporate transparency and authenticity in new social media.

Please feel free to comment!