Moving on from last week’s discussion of mishandled transparency, I want to talk about how companies can utilize new social media and transparency during times of crisis. A slideshow by Livingston Communications, “Crisis Communication on the Social Web,” emphasizes that it is critical to not forget the human element of crisis communication. It is not [...]
Posts Tagged ‘Ford Motor Company’
Using Twitter for Transparent Crisis Communication
Posted in Case Studies, tagged crisis communication, Ford Motor Company, The Ranger Station, transparency, twitter on March 28, 2009 | 4 Comments »
