According to Edelman’s “Get ‘Real’,” an authentic company stays true to their philosophy and their brand reflects their customer. Most importantly, they make their authenticity look effortless. Edelman cites Harley as authentic because the brand conveys an attitude and a lifestyle. Harley has a specific kind of consumer and has created a way of life for them to identify with.

Harley’s authenticity has been maintained in several ways. BizTimes reports that Harley stays connected to customers by sending employees out to events and rallies to gather feedback. Harley also puts their primary focus on their motorcycles, despite the other merchandise they sell. Celebration of the brand’s heritage also plays an important role. Every five years, hundreds of thousands of Harley riders and enthusiasts gather in Milwaukee for a multi-day celebration. Check out this video clip of the 105^th Anniversary Parade.

Note the multitude of people that came out to the parade and their overwhelming support and love of the brand. These people really identify the brand as their own. This is the mark of true authenticity.

Harley is using social media in several ways. The Harley Davidson website feels like a haven for motorcycle enthusiasts. You can also watch videos on YouTube, follow them on Twitter, and join their Facebook group. Not to mention the Harley Owners Group’s presence online. H.O.G.’s mission sums it up perfectly: to think of Harley as one big family, from the CEO to the newest owner.

Harley Davidson is a great example for companies looking to become more authentic. It is about focusing on your product and creating a community for those who buy that product. If you can make your consumers feel like a family you have done your job.