To begin to sum up my blog about transparency and authenticity, I would like to look at a gray area. This is the place of the PR professional in social media. As I have said before, some professionals have had the misfortune to be caught lying (Whole Foods). But for most professionals, who have no [...]
Posts Tagged ‘social media’
Where Do You Fall?
Posted in Wrap up, tagged Chris Brogan, Ike Pigott, Occam's Razor, Public Relations, social media, transparency on April 5, 2009 | 2 Comments »
Harley Davidson
Posted in Case Studies, tagged authenticity, harley davidson, social media on March 8, 2009 | 1 Comment »
You know your brand is authentic if people are willing to tattoo your logo on themselves. Harley Davidson is one of those iconic brands people identify with. An article from BizTimes discusses how Harley crafted its brand over a 105-year legacy. Harley has a lot to show for itself with its motorcycles, branded merchandise, licensed [...]
Elaine’s Tweets
- Hooray!! RT @swedoem Just booked my ski trip with @Bussjaeger and @neyren10 #soexcited for my #ninedayvacay #sevensprings #skibunnies 2 days ago
Archives
-
Recent Posts
Tags
authenticity Barack Obama Blogging Brad Rawlins Bringham Young University Burt's Bees Channel 9 Chris Brogan Clorox corporate communications corporate social responsibility crisis communication Ford Motor Company guidelines harley davidson Ike Pigott Microsoft Occam's Razor Paul Levy podcasts Public Relations social media The Office The Ranger Station transparency twitter
