Whether you have been reading my posts from the beginning or you just stumbled upon my blog today, I have been posting about corporate transparency and authenticity in new social media. Now I am going to wrap up with some ground rules. Brad Rawlins of Bringham Young University, published a study with the intent of [...]
Posts Tagged ‘transparency’
Last Call/First Tracks
Posted in Wrap up, tagged authenticity, Brad Rawlins, Bringham Young University, guidelines, transparency on April 5, 2009 | 1 Comment »
Using Twitter for Transparent Crisis Communication
Posted in Case Studies, tagged crisis communication, Ford Motor Company, The Ranger Station, transparency, twitter on March 28, 2009 | 4 Comments »
Moving on from last week’s discussion of mishandled transparency, I want to talk about how companies can utilize new social media and transparency during times of crisis. A slideshow by Livingston Communications, “Crisis Communication on the Social Web,” emphasizes that it is critical to not forget the human element of crisis communication. It is not [...]
How to Run a Hospital
Posted in Case Studies, tagged Blogging, Paul Levy, transparency on February 26, 2009 | 3 Comments »
Paul Levy is CEO of Beth Israel Deaconess Hospital in Massachusetts. What sets him apart from other CEOs blogging today is that he has thoroughly embraced the ideas of transparency and authenticity. He writes a blog called, Running a Hospital and does so with great skill. Shel Holtz’s article, “A Clear Case For Transparency,” describes [...]
Lessons from The Office and Microsoft
Posted in Case Studies, tagged authenticity, Channel 9, Microsoft, The Office, transparency on February 25, 2009 | 5 Comments »
To begin our discussion of transparency and authenticity I will look at two case studies from the online magazine Wired. The first is a fictional example that gives us a good look at what transparency is. In Wired’s “What We Can Learn from The Office”, transparency is described to the extreme. The premise behind The Office [...]
Got Transparency?
Posted in Introduction, tagged authenticity, corporate communications, transparency on January 13, 2009 | 1 Comment »
This blog represents a class project I completed for a web communication class while studying Media Arts & Design at James Madison University. New social media (blogs, wikis, podcasts, etc.) provide corporate communicators with excellent tools to build and uphold their company’s reputation. Transparency and authenticity are important in maintaining a company’s reputation. Especially today, [...]
